1. What do you want the colour to achieve?
Do want to hide grey hair? If so, or if your hair has been previously lightened, you’ll need to go for a permanent or semi-permanent colour. Do you want a permanent change or something to just last a few weeks? And are you after a vibrant new look or just a subtle difference?
2. Do you want to go lighter or darker?
If you want to go lighter then you’ll have to lift your existing colour, so it’ll be a permanent change until your hair grows out.
But if you want to go darker (or just a different tone, like red) then you can choose from a range of temporary colours as well as permanent.
If you want a permanent change then you should consider the level of maintenance you’ll need to do. Basically, the more dramatic the change, the more often you’ll need to deal with root regrowth. Reds can also fade quickly, so you’ll need to use gentle products and treat your hair with care. Highlights are a good bet if you’re going to leave it a while between colouring and don’t want the roots to be obvious.
4. Choosing the right shade for your skin tone.
Whether your skin tone is fair, medium, olive or dark, you’ll have a warm or cool bias that will determine which colours look good on you.
Your skin tone is WARM if: your eyes are green, hazel, amber or warm brown and the veins on your wrist appear green-ish. You look good in warm colours, rich brown, copper and golden blonde.
You skin tone is COOL if: your eyes are blue, grey, greenish-blue or very deep brown and then veins on your wrist appear blue. You look in cool colours, platinum blond, walnut brown and mahogany.
5. The condition of your hair.
Many of today’s salon colours are gentle on your hair, but if your hair is damaged or has been previously lightened several times then you’ll need to be careful. If you do decide to go for a new colour, then consider a repair treatment at the same time, like Olaplex. That way you’ll get the colour you want and repair your hair as well.
The right colour can lift and brighten your skin tone, making you look healthy and vibrant.
Follow the steps above to help you get an idea what you want – and to discount colours that won’t work for you.
Colour is an area where many of our stylists have specialised and they are professionally trained as Goldwell Colour Masters. If you’re not quite sure what colour will suit you, we’re on hand to help.